Someday, I want to do user testing on local websites that have fairly out-dated designs. Not to deride the owners of those website or make them feel bad, or even to get new business (though that would be an OK result) but because I want to understand better how design decisions, or lack of, affect the impression we give site visitors—our potential clients or customers. For example, would you believe that this organization once employed 50 people and had high-profile clients like Kimberly Clarke? Would you think that this place is one of the most beautiful nature preserves in Dubuque?